It was back in 2013 when Lorne, Jamie and Dylan Miller had an AHA moment and clicked on an idea to take a patented piece of technology from their family’s clothing brand and bring it into the pet space. Much like a tech start-up, this unique piece of “alert” technology would become a key component to gaining entry into the highly competitive dog outerwear market and set them apart from the competition.
With the fundamental focus of providing pet owners with a brand that can offer functionality, innovation and unique design features, the Miller’s continued to expand on the alert technology and developed patented ColdAlert™ and SunAlert™ technologies built directly into a jacket collection which further captivated the pet market. These innovations clearly carved a path for the Millers to compete in a highly saturated space… and win over the dog community one pet at a time.
